Bermuda is trading its pink sand for Red Sox at a ‘Bermuda Night’ taking place at Fenway Park in Boston.

Thursday night is the first of two events taking place this summer bringing a taste of the island to New England during the Boston Red Sox game when the Sox compete against the Arizona Diamondbacks.

The promotion is an ongoing partnership between the Bermuda Department of Tourism (BDOT), Boston Red Sox and New England Sports Network (NESN).

‘Bermuda Night’ will feature a Gombey troupe welcoming Red Sox fans into the stadium, while dancing to the hypnotic beat of drums and bottle-whistles.

Bermuda gift bags will be present in Fenway Park’s luxury suites while two talented Bermudians fill special roles at the game — a National Anthem performance by Bermudian singer, Twanee Butterfield, as well as the ceremonial first pitch to be thrown by New England Revolution soccer standout, Khano Smith.

The Premier and Minister of Tourism and Transport Ewart F. Brown will be in attendance and will conduct an interview with NESN to be aired during NESN’s broadcast. The Premier will also host representatives from JetBlue Airways and key industry influencers in Bermuda’s suite at the stadium.

As part of the expanded partnership for 2010, the Boston Red Sox will host an additional ‘Bermuda Night’ at Fenway Park on August 23 as they compete against the Seattle Mariners.

William Griffith, director of Tourism for the BDOT, said: “We are very much looking forward to our continued partnership with the Red Sox and NESN and showing our appreciation to this ever-important tourism market.

“The East Coast, especially New England, is a crucial market for Bermuda, with a number of non-stop flight options on JetBlue Airways and Delta Air Lines from Boston Logan International Airport.”

Throughout the day on June 17, the Gombey troupe will also perform in two select, high-traffic locations in Boston. Morning commuters will have a chance to see them at Government Center downtown. At 1.00 p.m., the Gombeys will perform in Copley Square in the heart of the city for the lunchtime business crowd.

For more information visit www.bermudatourism.com. Additionally, members of the public can also get the latest updates about Bermuda Tourism by following  on Twitter at LouHammondPR or find it on Facebook.