AS Cooper Man is celebrating 10 years of business at their current location on Front Street this Thursday night with a VIP event.

The store will have extended hours and a weekend of specials for the general public beginning on Friday, April 26.

In 2002, Cooper's management started worked to redevelop the 29 Front St location into Bermuda's largest men's clothing emporium.

In April 2003 the store was opened by then managing director, Peter Cooper.

AS Cooper sells many of the top men’s brands including: Polo Ralph Lauren, Lacoste, Izod, Helly Hansen, DKNY Jeans, Tommy Bahama, Brooks Brothers, Vineyard Vines, Perry Ellis, and Southern Tides.

Somers Cooper, managing director said in a press release: “We are extremely proud of our award winning Men's store and it is certainly one of the jewels in the crown of the Cooper's group of stores. Our combination of top men's brands sold at U.S. prices along with a great team of dedicated staff created a winning recipe that has allowed us to be the pace setter for the men's clothing business in Bermuda.

“We are extremely appreciative of our loyal client base and hope everyone will join us in this 10 year celebration.”

Mr Cooper is extremely proud of the staff which includes general merchandise manager Jim Leamy, merchandise planner Zoe Gould and store manager Isabel Smith.

He said “They are supported on the sales floor by an excellent sales team which includes Van Swan, Ana Davis, Rose Burgess, Pam Gilbert and Derrick Durran.” Mr Swan is a 2011 recipient of the Visitor industry Partnership (VIP) Award for best retail shop assistant.