Welcome to the weekly Q&A to keep you up-to-date on developments at the new Bermuda Tourism Authority (BTA). 

How can I get funding for my Bermuda experience?

The Bermuda Tourism Authority (BTA) will be investing in experiences that enhance the overall tourism product and/or raise awareness of Bermuda. A Bermuda tourism experience is defined as a journey that visitors embark on that connects part of them to Bermuda, creates memories they will take away with them and that will encourage them to return. 

There are four categories in which funding may be provided:

Experiences only – on-island attractions or activities

 Events – those that bring visitors to the Island or increase awareness

 Media Programmes – those that connect Bermuda internationally to our prime markets through media exposure

 Tourism Industry Services – provided by hotels and restaurants, travel agencies and tour operator services, tourist guide and other related services

Investment from the BTA is more likely if the proposed experience includes any of the following elements:

 Unique experiences that connect visitors with the beauty of life that Bermuda has to offer

 Attracts visitors to the Island travelling specifically for the experience

 The experience or event includes a celebrity, sporting personality or prizewinning artist who in their own right are likely to attract media attention

 The experience or event will likely cause an increase in the visitors’ length of stay and/or daily spend

 Has multiple sources of funding

 Has a provision of matching funds

 The application is accompanied by a viable business plan

 Is a unique experience, it cannot be found anywhere else in Bermuda or even internationally

 Has wide support evidenced by letters

 Is an experience that is in alignment with the Bermuda National Tourism Plan.

There will be an Experience Workshop today and it is highly recommended that anyone seeking investment support from Bermuda Tourism for experiences or events register to attend. The purpose of the workshop is to present the new process and to assist applicants in applying for support. The workshop will explain the new application forms and the information required, as well as the timing of review and response. Applicants should use the workshop as a resource to add value to their business plan. Application forms and more information is available at http://bermudatourism.com/forms/tourism-experiences-investment/

The workshop takes place at The Fairmont Hamilton Princess (Princess Rooms) this morning, 9am —12:30pm.

Source: Bermuda Tourism Authority