Jingle Sells! The hugely successful viral Christmas newsletter from Penn Holderness, right, his wife Kim Dean, and kids Lola and Penn Charles. *Video screenshot
Jingle Sells! The hugely successful viral Christmas newsletter from Penn Holderness, right, his wife Kim Dean, and kids Lola and Penn Charles. *Video screenshot
If you are looking to promote your new communications company, which claims to offer "full service video production firm offering professional
HD video, internet marketing, social media management and more", then you could not do it in more more successful and seasonal manner than this family has.

US news anchor Penn Holderness and his family have filmed and distributed a hugely successful musical Christmas newsletter, set to the tune of Will Smith's 'Miami'.

The creative and well-produced video is extremely silly, showing the couple and their kids rapping, singing and dancing around in 'Christmas Jammies'. However, with over 10 million YouTube views, the brand awareness being created for Greenroom Communications LLC, the new video production and marketing company Mr. Holderness and his wife Kim Dean are starting in the new year, is immense.

The response from viewers has been hugely positive, with people loving the fun nature of the video and it's inventive approach. "Creative, organized, impressive. Looks like a loving family who truly knows how to stop and smell the roses" said one commentator.

A few scrooges like, however, disliked the self-promotion and said "What jerks bragging about how good there life is. I hope something bad happens to them".

Grinches aside, the Holderness' video has been such a viral triumph that the amount of internet traffic crashed their website at visitthegreenroom.com. One can expect them to cash in on the success with lots of work in 2014.