Apple of its eye: Norwegian Breakaway aims to bring the best of New York City to sea when the ship debuts on May 12 to Bermuda. *Photo illustration courtesy of Norwegian Cruise Lines
Apple of its eye: Norwegian Breakaway aims to bring the best of New York City to sea when the ship debuts on May 12 to Bermuda. *Photo illustration courtesy of Norwegian Cruise Lines

FRIDAY, JAN. 11: Norwegian Cruise Line today debuted its New York City-inspired advertising campaign themed, “The Best of NYC Sails to Sea” to promote its new ship, Norwegian Breakaway.

The Breakaway will be making its maiden voyage on May 10 when it starts with seven-day sailings to Bermuda carrying 4,000 passengers and 2,000 crew.

The Breakaway will be the largest cruise ship to homeport year-round in New York City.

The new campaign includes state-of-the-art digitally animated television commercial, print advertisements, various out of home elements, online media and new digital experiences on the Breakaway microsite that artfully render the New York City experiences found on board.

The television spot shows visuals of the Manhattan skyline cruising by the Statue of Liberty and out to sea atop Norwegian Breakaway, visually conveying that the best of NYC will sail to sea on Norwegian Breakaway.

The new television spot will air on various networks throughout the winter and spring in New York, Boston and Philadelphia and can be viewed on the line’s YouTube channel at www.youtube.com/nclfreestyle

Kevin Sheehan, CEO of Norwegian, said in a press release: “It’s so exciting to be launching this dynamic advertising campaign promoting our new ship, Norwegian Breakaway, during the start of Wave Season, the best time to book a cruise.

 “Our goal with the campaign is to show the ship’s strong connection to New York City in a visually striking way that will inspire everyone to want to come aboard and experience all that Norwegian Breakaway has to offer beginning May 12.”

Designed as New York’s ship, Norwegian Breakaway will bring the best of NYC to sea when she arrives to her year-round homeport in early May 2013, offering the high-calibre dining and entertainment options that New York is known for worldwide.