HOTT 1075’s Thaao Dill sees his role as facilitating an open dialogue about what’s happening in Bermuda. *Photo by Nigel Regan
HOTT 1075’s Thaao Dill sees his role as facilitating an open dialogue about what’s happening in Bermuda. *Photo by Nigel Regan
What is Hott's role in today's media marketplace?

It's about making private conversations public. Initially the station was more about entertainment, which is the real, central tenant of being an effective, mainstream radio station - to keep people nodding their heads throughout the day. But we've grown from that.

If you listen to the big morning radio shows in the States, they're not playing any records, they are just talking about the things that are important to people, like family and relationships and people want to participate in the conversation. And that's what we see ourselves as doing, facilitating an open dialogue about what's happening in Bermuda.

I think we have changed the cultural attitude towards how some subjects are discussed. We don't try and gussy things up, we just have regular folk talking about things in a very regular way. When we started, when we talked about race or sex or anything that was potentially controversial, we got calls saying how dare you bring this up. Now, if we don't do it, we get calls saying why aren't you talking about this. That's one thing that I'm really proud of - to get Bermuda talking.

What do you think of the established media? Does it serve Bermuda well?

It's improving, but they are not connecting with the bulk of the population. It's like they are talking to themselves, like an insular conversation between reporters and editors. The Bermuda Sun is different though. It is more the people's paper. The stories communicate much more to the people. It's not so much hard news but they are the kind of stories people want to read about.

Do you think the station brings balance?

Yes. That's was a really important thing to me and Nefatari when we started doing the radio show together, to try and connect the dots for people and to provide access to all sorts of people.

We had the Premier the other week and John Barritt yesterday. Dialogue is everything. It's the only way to understand one another. This new commitment to communication is like the stepladder out of mediocrity.