BHCT registered fundraisers for the Bermuda Marathon 10K Walk, from left, L’Oreal Simmons, Sharon Hensdiek, DeShae DeShields, Sandra DeSilva, managing director of Nova and Kristin Alexander. *Photo supplied
BHCT registered fundraisers for the Bermuda Marathon 10K Walk, from left, L’Oreal Simmons, Sharon Hensdiek, DeShae DeShields, Sandra DeSilva, managing director of Nova and Kristin Alexander. *Photo supplied

TUESDAY, JANUARY 8: The Bermuda Hospitals Charitable Trust is encouraging the public to participate in Marathon Weekend to raise money for the new hospital.

And to give people a boost, the charity has launched personalized online pledge pages at www.bhct.bm.

The initiative is part of the ‘Why it Matters’ campaign to support the King Edward VII Memorial Hospital redevelopment project.

The campaign is more than halfway finished with 15 months remaining.

Wendy Augustus, Executive Director for the BHCT said: “We hope to revitalize personal giving through our new online pledge pages.

“Our website allows individuals the opportunity to participate in the ‘Why It Matters’ campaign in a more meaningful way by giving them the freedom to design their own fundraising activities and goals.”

The website was developed and donated by Nova and Vertigo.

The charity’s website says: “When you participate in the Bermuda Marathon Weekend you will also have the opportunity to transform lives and give back to the community.

“Help the Bermuda Hospitals Charitable Trust fundraise for the ‘Why it Matters Campaign’ in support of building a new hospital by creating your own personal pledge page.”

There are three ways you can help raise funds for the new hospital.

You can register for the 25th KPMG Invitation Mile on January 18, the HSBC Bermuda 10k and non-competitive 10k walk on January 19 and/or the HSCB Bermuda Marathon and Half Marathon on January 20.

The second way to help is by getting pledges.

Once you have registered, send your confirmation email to info@bhct.bm along with your fundraising goal, photo, and personal story (optional).

The BHCT will then create your online pledge page and help you tell everyone about your efforts.

The final way to help raise money is by getting moving by participating in any of the events held over the weekend.

The first event is on the Friday at 7pm while the second is on the Saturday at 10am and the final event is on the Sunday at 8am.

For more information on how you can help the Bermuda Hospitals Charitable Trust or the Why It Matters campaign visit www.bhct.bm or call 298-0152.

All funds raised through the personalized pledge pages will go towards ‘Why it Matters’.