THURSDAY, NOV. 15: Pop-up photo booths will be appearing at various upcoming community events allowing the public to be a part of the hospital’s Why It Matters advertising campaign.

Residents and visitors recently lined-up to have their photos taken at the World Rugby Classic and the portraits will be used on various adverts for the KEHM Redevelopment Project.

Participants are also being asked to explain why the new hospital facility matters to them the most in a short testimonial.

The Bermuda Hospitals Charitable Trust project aims to raise $40 million to support KEMH Redevelopment Project.

Over the last year, BHCT has hosted various public campaign activities and information sessions to create awareness and a level of understanding amongst the local and international business sectors.

Now, as the Why It Matters campaign expands its focus to the community at large, volunteers have taken to the streets to encourage members of the public to be a part of the island-wide campaign.

The goal is to create awareness about how all Bermuda residents will benefit from the new state-of-the-art hospital to be completed in 2014, and also generate financial support.

For those who will be attending and wish to participate, the next opportunity to be photographed for the campaign will be at the World Rugby Classic on Saturday, November 17th from 6pm until 9pm.

For more information, to get involved or to donate towards the campaign visit www.whyitmatters.bm