*iStock photo
*iStock photo

Is your business getting the most bang for its buck from its Facebook page or Twitter account?

You’ve got a LinkedIn profile, so now what?

The Bermuda College is hoping to help businesses navigate their way through the various social media forms, which will then, hopefully, drive more customers to those companies.

For the first time it is offering a Social Media for Business Certificate, which will start in September and run through November.

All three courses for the certificate will be completed online.

Thaao Dill, recruitment officer for the Bermuda College, told the Bermuda Sun the first module covers Introduction to Social Media, the second marketing Using Social Media and the final one slated for November is Integrating Social media in your Organization. 

In addition, The College is also offering Twitter for Business, Video marketing and YouTube for Business.

He told the Bermuda Sun “This is the first time we have decided to present this offering to our students and the reason that it was necessary to due so is that social media is inextricably linked with 21st century life. 

“Particularly when it comes to successful marketing experiences for businesses.”

Mr Dill added the programme has been developed overseas and has proven successful in helping people navigate their way through social media.

“In Bermuda, as of 2011, we had the highest level of Internet access per capita of any country on the planet. In practice that means there are more folks proportionately on Facebook, Twitter and YouTube in our country than anywhere else in the world. Meeting folks where they already are with your messages and products is necessary is you want to win in today’s market. 

“In Bermuda, every other person is on Facebook, literally. We’re already using these platforms and this course, the course the College is offering is designed to help people use those platforms better.”

How to sign up

The cost is Social media for Business Certificate is either $195 for each module or $495 for all three. You can register online at www.bermudacollege.bm/pace. For more information contact Thaao Dill at 239-4099 or e-mail at tdill@college.bm.

What the College is offering

Introduction to Social Media

Learn what social networks role in business and personal life. Find out the top sites and how businesses are using these sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers. 

Marketing Using Social Media

The instructor will guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your business. 

Integrating Social Media in Your Organization

Take away a practical strategy and techniques for implementing social networks. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site.

YouTube for Business   

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organisation. Find out what types of video work best, how other business organisations use YouTube, how to create your own YouTube channel, and how to add captions, annotations and other extra features.

Video Marketing  

Sight, sound and motion are much more compelling than static words on a page. You will discover how to use simple online video to bond with your viewer, drive traffic to your website, boost business and build brand awareness through Google and YouTube. 

Twitter for Business

Learn the best way to take advantage of the unique opportunities Twitter offers. Discover the best ways to create relationships and network with your key constituents.