Locally focused: Triathlete Flora Duffy is one of the Bermudians off to 2012 London Olympics. *Photo by Arnold Lim / ITU
Locally focused: Triathlete Flora Duffy is one of the Bermudians off to 2012 London Olympics. *Photo by Arnold Lim / ITU

TUESDAY, JULY 17: Bermuda CableVision and VSB are joining forces to bring regionally focused coverage of the 2012 Olympic Games to the island.

What’s more, there will be more than double the amount of coverage than there was for the 2008 Bejing Olympics.

Exclusive Caribbean broadcast rights to London 2012 were acquired by International Media Content (IMC), parent company of cable channel SportsMax.

IMC is investing more than $3.5 million to bring more complete coverage of Caribbean athletes, and more hours of coverage than prior Olympic Games.

As a result of these international rights, IMC’s is the only television feed that will be available of the Olympics in the entire Caribbean region, of which Bermuda is a part, according to International Olympics Committee market division.

CableVision has also extended these rights to cable provider WOW, in order to bring the Olympics to the entire island. The coverage will be transmitted round-the-clock on CableVision’s Channel 514 and VSB will carry coverage via a separate feed on channel 11.  

Bermuda CableVision General Manager, Terry Roberson, said: “It was our goal, along with VSB, to bring our viewers the most coverage possible of the Olympic Games. When CableVision learned that the IMC feed would be the only television coverage available to the entire region, we stepped up and purchased the rights so that Bermuda could enjoy the Olympics. In the spirit of the Games, we have extended the rights to WOW subscribers.

“It is important for viewers to understand that, in essence, it was this or nothing, since regulations require that all US-based Olympics coverage on NBC, CNBC, and MSNBC, as well as Canadian channels, must be blacked out by all broadcast and cable systems across the region. This situation is beyond our control.

“However, the good news is that the IMC feed will deliver the most comprehensive coverage of the Olympics to date.”

Viewers will receive more than double the coverage available from the 2008 Beijing Olympics and regional focus aims to be more relevant to local audiences.

Robertson added: “Sports fans who enjoy following non-Caribbean events such as synchronised swimming and gymnastics will still be able to enjoy those sports. In all, nearly 400 hours of television coverage will be aired via this broadcast feed from IMC. In comparison, the Beijing coverage that was made available totalled only 154 hours. All in all, this should make for an exciting experience of the Olympics for Bermuda viewers, and we hope they will enjoy it.”

The names of the eight Bermuda athletes participating in London 2012 have been announced by the Bermuda Olympic Association. They are: long jumpers Tyrone Smith and Arantxa King; triathletes Tyler Butterfield and Flora Duffy; equestrian Jillian Terceira; swimmer Roy-Allan Burch and 49er sailors Jesse and Zander Kirkland.

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