Canadians targeted in tourism blitz

MONDAY, SEPTEMBER 19: Tourism Minister Patrice Minors held a media blitz in Toronto to push Bermuda as a tourism destination.

Mrs Minors went to Toronto with her team for three days filled with meetings and events.

The contingent included representatives from Elbow Beach Resort, Fairmont Hotels, Grotto Bay Beach Resort, Newstead-Belmont Hills and Rosewood Tucker’s Point, along with Director of Tourism William Griffith and members of the New York sales office.

Minister Minors said there is a long history and mutual affinity between Canada and Bermuda.

“We saw outstanding growth from the market through the first six months of 2011 with 15,496 air arrivals and we want to continue to build upon that success.

“Canada’s economy is a particularly strong one, making it an excellent market for growth both now and in the future.”

The Toronto blitz began last September 13 with a trade show style event and lunch meeting comprised of top meeting planners in the market to promote Bermuda as an outstanding destination for the lucrative group and incentive market.

On Tuesday evening the Bermuda team hosted top travel agents for a reception at the Angus Glen Golf Course in nearby Markham, Ontario.

Wednesday featured a luncheon and travel agent training session for representative agents at Itravel 2000 in Mississauga, ON and an evening agents’ reception at the Rosewater Room in Toronto.

A luncheon for more than 25 key Canadian media, including such influential outlets as The Globe and Mail, Toronto Sun and Toronto Star, was held this afternoon at Tappo Restaurant in Toronto.  

The blitz will concluded with an evening travel agents’ reception at Glen Abbey Golf Course in Oakville, ON. The Bermuda team will have interacted with more than 250 travel agents and meeting planners during the Toronto blitz.