PR firm hired to promote Bermuda

MONDAY, SEPTEMBER 26: Bermuda Department of Tourism has hired PR agency Publicasity to promote Bermuda.

Publicasity will promote the island to travellers from the UK and Ireland. 

A press statement said the agency would work with the Department of Tourism to showcase this “stunning destination as never seen before, through an exciting consumer campaign, including print, broadcast and digital activity”.

The aim of the campaign will be to create new compelling reasons to visit, encourage repeat holiday makers as well as entice new incremental visitation to the island.

The role of Publicasity is to help Bermuda meet its overall business objectives ,which include increasing overall tourist arrival numbers, length of stay and spend as well as targeting the urbane traveller 35 to 55 years and 55+.

This will be achieved through a customised media approach across all elements of online and offline publications.

Patrice Minors, Tourism Minister said: “Bermuda is a best in class luxury destination and we are excited to be reminding the UK of all it has to offer.

“We will be targeting international business, leisure and the group incentive markets.

“We look forward to working with Publicasity to deliver a strong campaign, helping to drive positive awareness and reawaken Britain’s love affair with Bermuda.”

Emma Wright, managing director, Publicasity, said: “We are delighted to welcome Bermuda to our burgeoning travel division alongside Visit Orlando and South African Tourism.

“The role of Publicasity will be to assist in the decision, research and booking process with a comprehensive review process taking place through the line from the trade to the consumer.