Sports bra designer to compete in SheRox

Sports bra designer Kelly Dooley will be competing in the SheRox Triathlon on Sunday.

Dooley will be wearing one of her BodyRock Sport sports bra from the limited-edition “Keep 'em Safe” collection which helped raise over $8,000 for breast cancer awareness.

Donning The Ruby bra from the “Dim Your Headlights” series, Kelly will compete in the triathlon for breast cancer awareness.

 She was born and raised in Orange County. Dooley has always been passionate about staying fit and active. Admittedly a bit of a “ttomboy” growing up, she always chased her big brother Mike around and admired her dynamo Mom.

When he hit the gym hard, she followed suit and has never looked back. She eventually grew out of the tomboy phase and blossomed into a bona fide fashionista, but in recent years, her passion for fitness has only grown stronger.

When it came to activewear, however, she always struggled to find the perfect sports bra, which frustrated her more than ever when she started to compete in marathons a couple years ago.

Sports wear

So, after becoming a Manhattan transplant and an avid runner, a light bulb went off in Kelly’s head.

She said: “Why not combine my two passions, fitness and fashion, into something that really and truly rocks?”

Dooley said it is designed for glamorous women who take fitness seriously, BodyRock addresses a vast array of concerns that women experience while hunting for flattering fitness attire.

Founded in March 2009, BodyRock combines fitness and fashion in a functional way. The trendy and innovative line of activewear is constructed for chic women who don't want to sacrifice style at the gym.  Dooley added: “BodyRock is ideal for women who want their gym clothes to be ultra chic and wearable outside of the gym.